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This paper discusses some essays from London daily journals at the time of the emergence of modern aesthetics and attempts to demonstrate that what we nowadays call “everyday aesthetics” was not simply present in the relevant texts of the early eighteenth century, but, in a sense, it was the mainstream of the rising modern aesthetic. The aesthetic basically meant paying closer attention to our everyday reality including our natural and human made environments and also various quotidian activities. Contemporary everyday aesthetics should therefore be seen not so much as an extension of the mostly “art-centred” post-Kantian philosophical aesthetics, but rather as one of the original, pre-Kantian, sources of modern aesthetics to be restored or regained.
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