The Perception of Dietary Supplements Among Consumers Engaged in Sports on a Regular Basis
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Tartalom: http://unipub.lib.uni-corvinus.hu/6516/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Sociology
Subject = Commerce and tourism
Subject = Culture, sport
Subject = Food science
Type = Article
Cím:
The Perception of Dietary Supplements Among Consumers Engaged in Sports on a Regular Basis
Létrehozó:
Szűcs, Róbert Sándor
Szakály, Zoltán
Kiadó:
Corvinus University of Budapest
Dátum:
2020
Téma:
Food science
Commerce and tourism
Culture, sport
Sociology
Tartalmi leírás:
Inaccurate perceptions about body image can be identified not only among physically inactive people, but also among those doing sports on a regular basis. Corporate marketing communication further increases these uncertainties and doubts, thus the former readily become actual consumers of dietary supplements. The results of our primary research (n=737) describe the sports-related activities, attitudes, and segmentation of those regularly engaged in sports, including details about the dietary supplements market. Our results indicate that the group of people engaged in sports on a regular basis is far from homogeneous. As many as 56.4% of them generally have a positive attitude towards dietary supplements, and constitute the potential consumers of this product range. Opinion leaders (coaches), reference groups, and word-of-mouth advertising (fellow sportspeople) were found to play the key role in the choice of dietary supplements.
Nyelv:
angol
angol
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
Szűcs, Róbert Sándor and Szakály, Zoltán (2020) The Perception of Dietary Supplements Among Consumers Engaged in Sports on a Regular Basis. Corvinus Journal of Sociology and Social Policy, 11 (2). pp. 99-118. DOI https//doi.org/10.14267/CJSSP.2020.2.6
Kapcsolat:
https//doi.org/10.14267/CJSSP.2020.2.6