Aesthetic signals in organizational space : AI-driven visual contrast analysis of coworking and open-plan offices
  • Metaadatok
Tartalom: https://unipub.lib.uni-corvinus.hu/12442/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Computer science
Subject = Automatizálás, gépesítés
Type = Article
Cím:
Aesthetic signals in organizational space : AI-driven visual contrast analysis of coworking and open-plan offices
Létrehozó:
Muskat, Birgit
Xia, Haiyang
Anand, Amitabh
Li, Gang
Tan, Adrian Heng Tsai
Karpen, Ingo Oswald
Kiadó:
Cambridge Univ. Press
Dátum:
2025
Téma:
Automatizálás, gépesítés
Computer science
Tartalmi leírás:
This study explores the visual aesthetics of organizational space by contrasting coworking spaces with traditional open-plan offices. Drawing on signaling theory and symbolic interactionism, we examine how ambience communicates symbolic meaning. Employing an archaeological approach to retrieve large-scale online photo data from Coworker and Pinterest, we then apply AI-driven deep learning visual contrast analysis to reveal clear aesthetic distinctions in organizational space. Coworking spaces evoke a homely, dining-room-like ambiance, with artwork, plants, warmer color palettes, and a more homely and hospitable ambience. Traditional open-plan offices, by contrast, tend toward cooler colors and industrial design elements. Findings suggest that coworking spaces visually signal greater affective and sensory value, promoting belonging, creativity, and warmth. The study contributes to organizational space theory by theorizing how visual aesthetics act as symbolic cues that shape workplace experiences and by introducing a methodological framework that integrates AI-based analysis with interpretive meaning-making.
Nyelv:
angol
angol
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
Muskat, Birgit ORCID: https://orcid.org/0000-0003-2905-6836 <https://orcid.org/0000-0003-2905-6836>, Xia, Haiyang ORCID: https://orcid.org/0000-0002-0363-1460 <https://orcid.org/0000-0002-0363-1460>, Anand, Amitabh ORCID: https://orcid.org/0000-0001-6649-6422 <https://orcid.org/0000-0001-6649-6422>, Li, Gang ORCID: https://orcid.org/0000-0003-1583-641X <https://orcid.org/0000-0003-1583-641X>, Tan, Adrian Heng Tsai ORCID: https://orcid.org/0000-0002-2985-2130 <https://orcid.org/0000-0002-2985-2130> and Karpen, Ingo Oswald ORCID: https://orcid.org/0000-0003-0700-0495 <https://orcid.org/0000-0003-0700-0495> (2025) Aesthetic signals in organizational space : AI-driven visual contrast analysis of coworking and open-plan offices. Journal of Management and Organization . DOI 10.1017/jmo.2025.10061 <https://doi.org/10.1017/jmo.2025.10061>
Kapcsolat:
10.1017/jmo.2025.10061