Wine, markups, and export behavior : evidence from Hungary
  • Metaadatok
Tartalom: https://unipub.lib.uni-corvinus.hu/11264/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Viticulture
Subject = Commerce and tourism
Type = Article
Cím:
Wine, markups, and export behavior : evidence from Hungary
Létrehozó:
Csurilla, Gergely
Bakucs, Lajos Zoltán
Fertő, Imre
Kiadó:
Cambridge Univ. Press
Dátum:
2025
Téma:
Commerce and tourism
Viticulture
Tartalmi leírás:
The study examines the influence of markups on the export decisions and subsequent export intensity of firms within the Hungarian wine sector. Additionally, we evaluate the impact of entering and sustaining a presence in export markets on firms’ markups and compare the markup levels between exporting and non-exporting firms. We find that markups have a positive impact on both the probability of exporting and the export intensity, which aligns with previous findings. We demonstrate that exporting leads to an increase in markups. We find that exporters maintain higher markups even when accounting for productivity differences. Additionally, exporting can lead to higher markups because of the learning-by-exporting phenomenon. The results have significant implications. The findings imply that markups have a significant impact on the decision-making process and performance of Hungarian wine exports. Policymakers should facilitate to increase the markups of firms in order to enhance the export of wine and promote economic growth. Wine exporting firms should enhance their productivity and implement strategic pricing strategies to increase their markups and expand their exports.
Nyelv:
angol
angol
Típus:
Article
PeerReviewed
info:eu-repo/semantics/article
Formátum:
application/pdf
Azonosító:
Csurilla, Gergely ORCID: https://orcid.org/0000-0001-5325-9612 <https://orcid.org/0000-0001-5325-9612>, Bakucs, Lajos Zoltán ORCID: https://orcid.org/0000-0003-1071-6494 <https://orcid.org/0000-0003-1071-6494> and Fertő, Imre ORCID: https://orcid.org/0000-0002-3742-5964 <https://orcid.org/0000-0002-3742-5964> (2025) Wine, markups, and export behavior : evidence from Hungary. Journal of Wine Economics . DOI 10.1017/jwe.2025.7 <https://doi.org/10.1017/jwe.2025.7>
Kapcsolat:
10.1017/jwe.2025.7
info:eu-repo/grantAgreement/EC/H2020/861932
Létrehozó:
info:eu-repo/semantics/openAccess