‘Truly a European company’: a Chinese auto maker's strategies of Europeanization
  • Metaadatok
Tartalom: https://unipub.lib.uni-corvinus.hu/11187/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Management, business policy, business strategy
Subject = Industry
Subject = International relations
Subject = International economics
Type = Book Section
Cím:
‘Truly a European company’: a Chinese auto maker's strategies of Europeanization
Létrehozó:
Nyíri, Pál
de Graaff, Nana
McCaleb, Agnieszka
Szunomár, Ágnes
Verver, Michiel
Ybema, Sierk
Kiadó:
Routledge
Dátum:
2024
Téma:
Industry
International economics
International relations
Management, business policy, business strategy
Tartalmi leírás:
Research on international business presents ‘liability of foreignness’ as a key factor in a Multinational Enterprise’s (MNE’s) operations, but it has not addressed ‘foreignness’ as a complex and dynamic phenomenon. Adopting an identity work perspective, this article examines ‘foreignness’ as social construct, studying how a Chinese MNEmanoeuvresthelocaleconomicandpoliticalcontexts. We also shift the focus from ‘liability of foreignness’ to ‘liability of origin’, as elements associated with the home country can also implicate liability. We discuss the market entry of a private Chinese manufacturing company in Hungary and the Netherlands as a proxy for Europeanization, analysing regional and local strategies pursued by the company in organizing its business and representing its corporate identity when dealing with divergent European contexts.
Nyelv:
angol
angol
Típus:
Book Section
PeerReviewed
Formátum:
application/pdf
Azonosító:
Nyíri, Pál, de Graaff, Nana, McCaleb, Agnieszka ORCID: https://orcid.org/0000-0001-5000-6783 <https://orcid.org/0000-0001-5000-6783>, Szunomár, Ágnes ORCID: https://orcid.org/0000-0003-0306-2103 <https://orcid.org/0000-0003-0306-2103>, Verver, Michiel ORCID: https://orcid.org/0000-0001-8621-4488 <https://orcid.org/0000-0001-8621-4488> and Ybema, Sierk (2024) ‘Truly a European company’: a Chinese auto maker's strategies of Europeanization. In: The Chinese Belt and Road Initiative. Routledge, Abingdon, New York, pp. 91-112. . ISBN 9781003519270; 9781032856551 DOI 10.4324/9781003519270-5 <https://doi.org/10.4324/9781003519270-5>
Kapcsolat:
10.4324/9781003519270-5