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THE FACTORS AFFECTING STUDENTS' INTENTION TO BECOME DIGITAL ENTREPRENEURS: THE CASE OF THE UNIVERSITIES OF JORDAN
THE FACTORS AFFECTING STUDENTS' INTENTION TO BECOME DIGITAL ENTREPRENEURS: THE CASE OF THE UNIVERSITIES OF JORDAN

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Tartalom: https://hdl.handle.net/2437/379900
Archívum: DEA PhD
Gyűjtemény: PhD dolgozatok
Gazdálkodás- és Szervezéstudományok Doktori Iskola
Cím:
THE FACTORS AFFECTING STUDENTS' INTENTION TO BECOME DIGITAL ENTREPRENEURS: THE CASE OF THE UNIVERSITIES OF JORDAN
THE FACTORS AFFECTING STUDENTS' INTENTION TO BECOME DIGITAL ENTREPRENEURS: THE CASE OF THE UNIVERSITIES OF JORDAN
Létrehozó:
Alkhalaileh, Mohammad Younis Mohammad
Közreműködő:
Kovács, Judit
Ihrig Károly gazdálkodás- és szervezéstudományok doktori iskola
Gazdaságtudományi Kar
Dátum:
2024-09-06T07:44:38Z
2024-09-06T07:44:38Z
2024
2024-09-20
Téma:
Digital entrepreneurship intention
personality traits
digital literacy
perceived university support
Entrepreneurship in Jordan
Gazdálkodás- és szervezéstudományok
Társadalomtudományok
Tartalmi leírás:
The digital revolution has completely changed the business structure, offering entrepreneurs and economies tremendous opportunities. The Jordanian government and universities recognized this potential and took steps to develop a supportive entrepreneurial ecosystem in the country. However, these efforts do not seem to integrate digital entrepreneurship culture effectively. Therefore, the study investigated the factors influencing digital entrepreneurship intention among 399 undergraduate business students in Jordan. Partial Least Squares Modeling was used to analyze the data. The empirical findings indicated that digital entrepreneurship intention is directly influenced by attitude towards entrepreneurship and perceived behavioral control and indirectly by personality traits. However, subjective norms, digital literacy, and perceived university support did not significantly impact the students' intentions. The findings of this study contribute to the growing body of knowledge on the role of digital literacy and socio-psychological factors in driving digital entrepreneurial intentions, offering valuable insight for future policy initiatives and educational strategies.
Nyelv:
angol
Típus:
PhD, doktori értekezés
Formátum:
application/pdf
application/pdf
108
application/pdf
application/pdf
Azonosító: