‘Truly a European company’ : a Chinese auto maker’s strategies of Europeanisation
  • Metaadatok
Tartalom: https://unipub.lib.uni-corvinus.hu/10024/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Transport and communications
Subject = Industry
Type = Article
Cím:
‘Truly a European company’ : a Chinese auto maker’s strategies of Europeanisation
Létrehozó:
Nyíri, Pál
de Graaff, Nana
McCaleb, Agnieszka
Szunomár, Ágnes
Verver, Michiel
Ybema, Sierk
Kiadó:
Taylor & Francis Group
Dátum:
2024
Téma:
Industry
Transport and communications
Tartalmi leírás:
Research on international business presents ‘liability of foreignness’ as a key factor in a Multinational Enterprise’s (MNE’s) operations, but it has not addressed ‘foreignness’ as a complex and dynamic phenomenon. Adopting an identity work perspective, this article examines ‘foreignness’ as social construct, studying how a Chinese MNE manoeuvres the local economic and political contexts. We also shift the focus from ‘liability of foreignness’ to ‘liability of origin’, as elements associated with the home country can also implicate liability. We discuss the market entry of a private Chinese manufacturing company in Hungary and the Netherlands as a proxy for Europeanization, analysing regional and local strategies pursued by the company in organizing its business and representing its corporate identity when dealing with divergent European contexts.
Nyelv:
angol
angol
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
Nyíri, Pál, de Graaff, Nana, McCaleb, Agnieszka, Szunomár, Ágnes, Verver, Michiel ORCID: https://orcid.org/0000-0001-8621-4488 <https://orcid.org/0000-0001-8621-4488> and Ybema, Sierk (2024) ‘Truly a European company’ : a Chinese auto maker’s strategies of Europeanisation. Asia Pacific Business Review, 30 (2). pp. 300-321. DOI 10.1080/13602381.2022.2093535 <https://doi.org/10.1080/13602381.2022.2093535>
Kapcsolat:
10.1080/13602381.2022.2093535