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Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers |
Tartalom: | http://unipub.lib.uni-corvinus.hu/7681/ |
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Archívum: | Corvinus Kutatások |
Gyűjtemény: |
Status = Published
Subject = Agriculture Subject = Food economy Subject = Food safety and quality Subject = Food and biotechnology Type = Article |
Cím: |
Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers
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Létrehozó: |
Frau, Moreno
Cabiddu, Francesca
Keszey, Tamara
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Kiadó: |
Elsevier
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Dátum: |
2022
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Téma: |
Food and biotechnology
Food safety and quality
Food economy
Agriculture
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Tartalmi leírás: |
This article employs a multiple-case study research design to unpack the complex relationship between digital
transformation, agility, and environmental sustainability in the agri-food industry. Our findings show that to
achieve a cleaner food production that does not compromise the natural life cycle, firms need to deploy naturedriven agility, a novel type of agility. We conceptualized nature-driven agility as the firm ability to flexibly and
effectively utilize natural resources to adapt the full production process to market changes and capture new
value-creation opportunities within nature constraints. This study found that nature-driven agility relies on
digital technologies to make predictions about natural resource dynamics that may impact the critical steps of the
agri-food production process. We also identify some factors that clarify how the benefits of nature-driven agility
on cleaner food production strongly depend on managers’ commitment to environmental sustainability and the
pressure of customers for new products aligned with ecological sustainability purposes. Finally, we synthesized
the findings in the Nature-driven Agility (NaDrA) framework, which practitioners can use to design proper
operations that capture value-creation opportunities while improving agri-food firms’ environmental
performance.
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Nyelv: |
angol
angol
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Típus: |
Article
PeerReviewed
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Formátum: |
application/pdf
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Azonosító: |
Frau, Moreno, Cabiddu, Francesca and Keszey, Tamara ORCID: https://orcid.org/0000-0003-2535-9581 <https://orcid.org/0000-0003-2535-9581> (2022) Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers. Journal of Cleaner Production, 377 . DOI https://doi.org/10.1016/j.jclepro.2022.134376
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