Compensatory Mechanism in Religious Context
  • Metaadatok
Tartalom: http://phd.lib.uni-corvinus.hu/1186/
Archívum: Corvinus Doktori disszertációk archívum
Gyűjtemény: Állapot = Nem publikált
Témakör = Vallás
Típus = Disszertáció
Cím:
Compensatory Mechanism in Religious Context
Létrehozó:
Syahrivar, Jhanghiz
Dátum:
2021-12-15
Téma:
Vallás
Tartalmi leírás:
Consumption activities driven by socio-psychological issues or ‘compensatory consumption’ have gained popularity among Marketing researchers in recent years. However, decades after its introduction, compensatory consumption has not been thoroughly discussed in the religious context. This dissertation aims to investigate compensatory consumption in the context of religions, most notably Islam. The majority of respondents in this study were Muslims, both as majority and minority groups. Previous research has shown that understanding Muslim spending patterns and consumption motivations are critical for avoiding marketing myopia. The researcher employed both quantitative and qualitative methods to reveal the mechanism behind religious compensatory consumption. This dissertation connects religious compensatory consumption with “moral” consumption concepts, such as green consumption, to provide a more comprehensive explanation of compensatory mechanisms. In total, this dissertation presents five articles that have been published in reputable journals. The results of this dissertation are expected to refine the theory of compensatory behaviour and give a framework for future research in a similar area.
Nyelv:
angol
angol
angol
Típus:
Disszertáció
NonPeerReviewed
Formátum:
application/pdf
application/pdf
Azonosító:
Syahrivar, Jhanghiz (2021) Compensatory Mechanism in Religious Context. Doktori (PhD) értekezés, Budapesti Corvinus Egyetem, Gazdálkodástani Doktori Iskola. DOI 10.14267/phd.2021054
Kapcsolat:
10.14267/phd.2021054