Antecedents of loyalty for food products – Investigating the effects of subjective constructs
  • Metaadatok
Tartalom: http://www.uav.ro/jour/index.php/jebr/article/view/357
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Agriculture
Subject = Marketing
Subject = Business economics
Subject = Psychology
Subject = Management, business policy, business strategy
Subject = Food economy
Subject = Media and communication
Subject = Regional economy
Subject = Decision making
Type = Article
Cím:
Antecedents of loyalty for food products – Investigating the effects of subjective constructs
Létrehozó:
Gyulavári, Tamás
Dörnyei, Krisztina
Kiadó:
Aurel Vlaicu University of Arad
Dátum:
2012
Téma:
Decision making
Food economy
Business economics
Marketing
Agriculture
Media and communication
Psychology
Regional economy
Management, business policy, business strategy
Tartalmi leírás:
Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this relationship in a more sophisticated way, we involved two mediating constructs in our conceptual model: perceived risk and perceived knowledge of food products. The data collection was carried out among undergraduate students in frame of an online survey, and we used SPSS/AMOS software to test the model. The results only partly supported our hypothesis, although the involvement effects on loyalty and the two mediating constructs were strong enough, loyalty couldn’t be explained well by perceived risk and knowledge. The roles of further mediating/moderating variables should be determined and investigated in the next section of the research series. Keywords: involvement brand loyalty, subjective knowledge, perceived risk, food products
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
Gyulavári, Tamás and Dörnyei, Krisztina (2012) Antecedents of loyalty for food products – Investigating the effects of subjective constructs. Journal of Economics and Business Research, 18 (2). pp. 43-58. ISSN 2068-3537
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