Attitudes and preferences of Kosovar consumers towards quality and origin of meat
  • Metaadatok
Tartalom: http://repo.aki.gov.hu/3273/
Archívum: AKI Repository
Gyűjtemény: Status = Published
Subject = D - Microeconomics
Subject = Q - Agricultural and Natural Resource Economics – Environmental and Ecological Economics: Q1 - Agriculture: Q18 - Agricultural Policy – Food Policy
Subject = Q - Agricultural and Natural Resource Economics – Environmental and Ecological Economics
Type = Article
Cím:
Attitudes and preferences of Kosovar consumers towards quality and origin of meat
Létrehozó:
WONGPRAWMAS, Rungsaran
CANAVARI, Maurizio
IMAMI, Drini
GJONBALAJ, Mujë
GJOKAJ, Ekrem
Kiadó:
Agrárgazdasági Kutató Intézet
Dátum:
2018-11-16
Téma:
D - Microeconomics
Q - Agricultural and Natural Resource Economics – Environmental and Ecological Economics
Q18 - Agricultural Policy – Food Policy
Tartalmi leírás:
Quality and safety are important attributes for consumers in developed and transitional countries such as Kosovo. This study aims to examine Kosovar consumers’ characteristics, attitude and preferences towards meat as well as to provide meat consumer profiling using a descriptive analysis together with the Food-Related Lifestyle approach. We drew a sample of 300 Kosovar consumers by means of intercept sampling in Prishtina, Prizren and Gjilan. Results suggest that Kosovar consumers perceive country of origin (COO), especially domestic origin, as an indicator of quality and safety for meat. Two consumer profiles were identified through segmentation analysis: conservative and innovative food consumers. The innovative food consumer is the most interesting target segment for Kosovar meat. There is potentially a market for meat products bearing food safety and origin labels. Therefore, private operators could consider the use of safety certification labels to signal to consumers that their products are safer than common products. The paper concludes by discussing the implications of our findings for businesses and policy makers regarding domestic meat promotion strategies.
Nyelv:
magyar
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
WONGPRAWMAS, Rungsaran and CANAVARI, Maurizio and IMAMI, Drini and GJONBALAJ, Mujë and GJOKAJ, Ekrem (2018): Attitudes and preferences of Kosovar consumers towards quality and origin of meat. Studies in Agricultural Economics, 120 (3). pp. 126-133. ISSN 2063 0476
Kapcsolat:
10.7896/j.1802