Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication
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Tartalom: http://unipub.lib.uni-corvinus.hu/3717/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Subject = Knowledge economy, innovation
Subject = Pedagogy
Type = Book Section
Cím:
Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication
Létrehozó:
Horváth , Dóra
Cosovan, Attila
Csordás , Tamás
Horváth, Daniella
Mitev, Ariel Zoltán
Közreműködő:
Jaromil Antal, Antal
Král, Petr
Kiadó:
University of Economics in Prague
Dátum:
2018
Téma:
Knowledge economy, innovation
Marketing
Pedagogy
Tartalmi leírás:
Life-long learning is an evidence for today’s leaders and designers. If leaders would approach emerging problems like designers, many products, services and procedures would become more functional, and would be able to create long-lasting values for the organization and society. Such an approach has to be learned and steadily trained. The act of authentic learning takes place by only leaving one’s comfort zone. Participant reflections on designcommunication that took place in an educational training setting in a regional development project is presented. The authors’ argumentation is supported by participant narratives (n=171). Findings show that solving design tasks for marketing students, help opening up new perspectives, give a new point of view of leadership, and increase self-knowledge. Designcommunication facilitates the solution of ill structured problems.
Típus:
Book Section
PeerReviewed
Formátum:
application/pdf
Azonosító:
Horváth , Dóra and Cosovan, Attila and Csordás , Tamás and Horváth, Daniella and Mitev, Ariel Zoltán (2018) Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication. In: Marketing Challenges, Innovations and Trends in Emerging Markets. University of Economics in Prague, Prague. ISBN 978-80-245-2279-1
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