Beyond the Scope of Design thinking: DesignCommunication
  • Metaadatok
Tartalom: https://www.dmi.org/page/ADMC2018Proceedings
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Management, business policy, business strategy
Subject = Education
Subject = Decision making
Subject = Pedagogy
Type = Book Section
Cím:
Beyond the Scope of Design thinking: DesignCommunication
Létrehozó:
Horváth, Dóra
Cosovan, Attila
Csordás, Tamás
Horváth, Daniella
Mitev, Ariel Zoltán
Kiadó:
Design Management Institute
Dátum:
2018-08-01
Téma:
Decision making
Education
Pedagogy
Management, business policy, business strategy
Tartalmi leírás:
Design thinking as an everyday tool in managerial practice provides a systematic framework for generating new and creative ideas, therefore opening up the practice of design not only to designers (educated in art schools) but anyone who intends to create something with a purpose in an organization. The purpose of current paper is to enrich the design-related academic and managerial discussion with the concept and methodology of designcommunication, DIS.CO, which provides an intuitive and emphatic frame of thought for solving open, ill-structured problems. Designcommunication = communication integrated into development. The authors use the compound noun ‘design communication’ as ‘designcommunication’ written in one word as by DESIGNCOMMUNICATION they want to refer to the phenomenon: ‘communication integrated into development.’ Designcommunication is not merely a function or a form, but it is also content, message, style and culture together. It is an approach that strives to connect design, everyday economies, strategic communication and their real status. Communication in this form is not an additional frippery, but communication is created simultaneously with research and problem solving and is coded into the development of the given product, service or process. While thinking implies a conscious human activity to solve, interpret things around us, communication is an evolutionary necessity – which immediately describes a core difference and relation of design thinking and designcommunication.
Típus:
Book Section
PeerReviewed
Formátum:
application/pdf
Azonosító:
Horváth, Dóra and Cosovan, Attila and Csordás, Tamás and Horváth, Daniella and Mitev, Ariel Zoltán (2018) Beyond the Scope of Design thinking: DesignCommunication. In: The 21st dmi: Academic Design Management Conference Proceeding. Design Management Institute, Boston, MA 02111, USA, pp. 653-662.
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