Biomass residential heating: semantic structure and implications for advertising
  • Metaadatok
Tartalom: http://repo.aki.gov.hu/2117/
Archívum: AKI Repository
Gyűjtemény: Status = Published
Subject = Q - Agricultural and Natural Resource Economics – Environmental and Ecological Economics: Q00 - General
Subject = Q - Agricultural and Natural Resource Economics – Environmental and Ecological Economics
Type = Article
Cím:
Biomass residential heating: semantic structure and implications for advertising
Létrehozó:
Athiyaman, Adee
Kiadó:
Agr�rgazdas�gi Kutat� Int�zet
Dátum:
2015
Téma:
Q - Agricultural and Natural Resource Economics – Environmental and Ecological Economics
Q00 - General
Tartalmi leírás:
For a business, knowing current stakeholder product knowledge is essential to infl uencing behaviour. What do consumers think and feel about biomass residential heating? An assessment of consumers’ semantic structure about a biomass residential heating product: pellet stove/furnace, reveals that consumers perceive the product as natural but laborious to maintain, and dirty/smelly. An exploratory analysis of the industry’s marketing communications suggests that the industry is not addressing the ‘ease-of-use’ issue.
Nyelv:
magyar
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
Athiyaman, Adee (2015): Biomass residential heating: semantic structure and implications for advertising. Studies in Agricultural Economics, 117 (1). pp. 57-60. ISSN 2063-0476
Kapcsolat:
10.7896/j.1508