| Tartalmi leírás: |
David Stark’s new book, The Sense of Dissonance (2009), takes as its task tackling of the seemingly perplexing question of how certain organizations can benefit from confusing, ambiguous situations; how they can capitalize on ambiguity through transforming dissonance into a special kind of asset (assetambiguity). Organizations based on a multiplicity of values (diversity) producedissonance; that is, a permanent ambiguity in the fields of (e)valuation, judgments and performance criteria. Despite all difficulties and misunderstandings, economically speaking, ambiguity seems to be highly productive: the organization of dissonance plays a crucial role in developing profitable working methods and ensuring survival on the market.
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