| Tartalom: |
http://hdl.handle.net/10890/64928 |
| Archívum: |
Műegyetem Digitális Archívum |
| Gyűjtemény: |
1. Tudományos közlemények, publikációk
Three Decades of Human-Centric Innovation: Collected Research of the BME Department of Ergonomics and Psychology
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| Cím: |
Examining the Hungarian Market for Green Fast Moving Consumer Goods in the Light of the Effects of the Green Gap and Scepticism
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| Létrehozó: |
Vincz, Bettina
Tóvölgyi, Sarolta
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| Dátum: |
2026-05-27T08:11:04Z
2026
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| Tartalmi leírás: |
The aim of the doctoral research is to examine the role of green scepticism in Hungarian consumers' purchase of green products. The research findings will help environmental management scientists and business professionals to understand how scepticism influences green purchasing behaviour and to develop strategies to enhance consumers' attitudes and behaviour towards green products in the Hungarian market. Thus, this study will help marketers to develop sustainable business activities and strategies, which are key to developing competitiveness and a strong brand image.
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| Nyelv: |
angol
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| Típus: |
Könyv
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| Formátum: |
application/pdf
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| Azonosító: |
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